April 22, 2022

3.4 reasons personal branding is great for today's Australian businesses

With an overcrowded market for, really, everything, adding your own personality to your business can be your game changer. Even though Australians are, in general, not excited about self-promotion, by doing so, your business, products and services becomes more attractive and interesting to potential clients.

If you are not familiar yet with the term “personal brand”, to quote Personal Brand expert Jennifer Holloway, a personal brand is “a mix of factors - some tangible, some intangible - that come together to give people a feel of what you’re all about, so they can decide if they’re going to buy into that brand.”

While this may sound very abstract, a personal brand approach can have distinct impact on your business’ growth:

  1. When you infuse your business with your personality, you are able to share your values with likeminded customers.
  2. You’ll start creating a personal connection that is more likely to turn a “just browsing” into a “what do you have for me today?” According Forbes Magazine*, a loyal customer is 60-70% more likely to buy from you.
  3. Having a personal brand gives you more flexibility.
  4. While your projects, products, service, etc, may change or come and go, the over-arching personality of “You” stays the same and customers will be loyal to you rather then what it is you are working on.
  5. Virgin Galactic and Virgin Music are very different endeavours, yet both (and about 400 more) have that Richard Branson-y touch to them that consumers buy into.
  6. When talking about your products and services, your customer sees the stories as more authentic and relatable.
  7. In sales, stories are your best friend. In Purple Cow, Seth Godin, talks about the beautifully stories written in the J. Peterman catalogs in the 90’s that set the company apart from all other catalogs out there. When you describe your business with a personal twist, clients don’t feel like they are reading marketing copy but rather a unique and true backstory to a product or service they can relate to rather than just comparing your price to the competition’s.

By now, you are probably wondering how personal brand photography plays into all this. It’s very simple:

  • A picture says more than a 1000 words
  • Our brain processes image 60,000x faster than text
  • Photos convey the intangible feelings you want to evoke in your potential clients to be more memorable
  • The preparation for and experience of a personal brand photoshoot helps you fine-tune what you want to communicate and gain confidence in yourself and your business strategy.

For growing a business these days, consider making your business more personable. Become the face of your business. That way your potential client can get to know your business, start liking your business, slowly trust your business and ultimately do business with with your business.